Im not even saying that a bird is a bad idea. The next Cranky Ad Review looks at an advertiser that is using real people in its adsand somehow, still isnt getting it right. They are very docile and even friendly. Absolutely, agree tell advertisers what you think! The emu commercials or the Haribro commercials. I think we need an enhanced and revised strategy. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. LM offered a significant new customer discount. What compelling reason do viewers have to choose Liberty Mutual over any other insurance company? No one appeared to offer anything meaningful other than to gripe except for the Anonymous posters comment. Actor David Hoffman has been featured in many commercials and TV shows over the years. Tanner is the star of that Liberty Mutual ad in which a dim witted actor auditions for the commercial. Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. Stir fry? Limu Emu & Doug are a total rip-off of ORyan & His Ostrich which first appeared in my book INCIDENTAL CONTACT published in 2016. Stupid, yes. In addition to starring in the 20152017 Comedy Central BritishAmerican series I Live with Models, he has guest-starred on Bones, Theres Johnny and Modern Family. You may have also seen him playing Gregory Manes on The CWs Roswell, New Mexico, and Dr. John Finn Finnegan inCBSs The Bold and the Beautiful. appearing in this TV commercial. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Some you cant even tell what they are trying to sell you! Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. You certainly know your Liberty Mutual ad history. What I remember is the pain I still live with when the moster GM suv rear ends a car on a hill. Im baaaaaaaaaaaaaaaaaaaaaaaaaaacccccccccccccccckkkkkkkk! Then the progressive commercial with that weird guy who hold the processive sign and is so one dimension. Hi, Jeanne. Re: Where was the liberty mutual insurance commercial filmed?? The ad agencies should be paying you for hosting this blog. The LiMu Emu ad is one of the very few I sometimes un-mute. I hate them so much that I would NEVER consider this insurance company if I would be looking to change my insurance. Hi, Chris! Do you see the genius? But I know that God wants us to LOVE each other. Plus their spokesman has a great voice. Emu and Doug are a fictional dynamic duo, enthusiastic about sparing people from overpaying for one-size-fits-all i, ce. To capitalize on the popularity of the buddy-cop genre, the two ha, d in a series of commercials, some of which even include a car from, d other period pieces. But I think Cave Bear was just expressing his exasperation with these ads using some dramatic flair. Quick Answer : Does Grindr tell if you screenshot? You know maybe we need a contest vote on which ad agency is the worst. Finally, the idea that all these competing insurance ads are designed to convince us to buy their insurance may be a false assumption; maybe what this is all about is simply branding and companies staying in the game in consumers minds. I still have no idea what Liberty Mutual is trying to communicate to potential customers other than they have an advertising budget comparable to the other 4 or 5 big spending insurance companies. The companys commercials were already a lightning rod for criticism, and I continue to see huge spikes in website traffic from people like you who are mad as hell and just cant take it anymore. Yes, I myself know of a few people who find the My Pillow commercials grating. As if their uncreative, annoying jingle wasnt bad enough thats the smartest slogan they can come up with? OMG, Ron, can I bear your children??!!?? I saw this Liberty Mutual ad after you mentioned it. Liberty is here for you. Saved over $2k per year. The new commercials were directed by Craig Gillespie, award-winning Australian feature film, television, and commercial director best known for his films Lars and the Real Girl and I, Tonya. In my feeble attempt to be open minded, maybe Im missing something. And I also enjoy seeing how inordinately annoyed people get with these farcical ads, when there are so many flatulence, diarrhea, ED, heartburn and other truly disgusting ads out there. I know theres a lot of Lib Mu bashing here but Lib Mu is certainly not alone here. I love the waterboarding comment. Its disappointing that Liberty is no longer asking for feedback on its ads, but perhaps (I hope!) Thats not easy to do. It wouldnt convince me to buy the insurance but they are quite funny. The captivity of the Covid audience caused that line to disappear. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Love the commercials, they are funny! Liberty Liberty Liberty MOO-tual!! But the jokes on them. Cheesy stupid commercials but funny. In fact, it took a couple of painful viewings for me to realize that LiMu was short for Liberty Mutual. LiMu Emu and Doug are cringy at best. Doesnt appear to be very high on the food chain, doesnt fly. 2. That one is also interminable; always shows up in the middle of half-way decent dabl shows. I really dont want to be getting insurance ID cards with an Emu imprinted on it. Thanks for writing! . Thats business. Here is a link to Mr. Holds book (Kindle edition) for anyone interested: Well to prove your point, now they have the Emu sticking its head in the sand. Its not so far-fetched an idea, particularly when you consider the company aired this fantastic commercial in 2006: https://www.youtube.com/watch?v=76h8jbjZqOI. Liberty Mutual, which offers property and casualty insurance, is a major player American insurance sector. You certainly arent the only one who thinks so, Tim! Doesnt make me want to purchase insurance from Liberty Mutual. I know youve mentioned the ad agency responsible for these abhorrent ads. Thanks for posting. Another bully on the playground who couldnt find a way to express himself without insulting those who dont share his views. They matter here. Despicable. The new commercials were directed by Craig Gillespie, who was also behind Lars and the Real Girl and I, Tonya. Liberty Mutual needs a new marketing firm. I second that! I used to have on 2 vehicles and my house with them. Annoying, repetitive jingle? NOT funny) cop show plot fragments. I have used my remote to silence or change channels but at some point.etc etc etc. LM is encouraging BRATTY behavior and what about the insult to the parents who bought the second kid the bicycle. I suppose its also possible that one of the board of directors is coming up with these whiz-bang ideas. Is LiMu emu real or CG? I like the cut of your jib, man. Good to know, and thanks for reading! Tell me whose price youll match. I assume these ads born out of and endless string of frustrated emails and memos at the agency over how to deal with the LiMu (LIberty MUtual) account. Past a certain point, ads become obnoxious and start to hurt the brand. We like the emu. Ive got it. We dont want to hurt anyone, and I hope that the Emus were treated well. Still, its not easy for some people to watch, and theres been plenty of outcry from people who were upset by it. More recently, the institute developed the Workplace Safety Index, an annual ranking of the leading causes of the most disabling occupational injuries in the U.S. See more Cranky ad reviews | Go back to blog home page. Loud voices and noises? (answer: I have no freakin idea). Then we have these insurance companies that give us these really stupid commercials. A lawsuit was filed, alleging that information provided to policyholders was misleading. I agree. cannot stand this EMU crap anymore every time this commercial comes on I turn the volume off only thing thats just as bad is the IDIOT who is his side kick, Do you not have any morals or will you do anything for a buck!!! This is partly thanks to the quirky and fun LiMu Emu and Doug commercials, the Liberty Mutual Struggling Actor commercials, and the actors in them. Its important because todays advertising has become more pervasive, annoying, and intrusive than ever. I thought Doug and Emu were absolutely stupid, BUT, then comes the wet teddy bear commercial now that is the stupidest commercial yet! Even worse, which should be impossible, is the wet Teddy Bear campaign. Appears sloppy and not so bright but ends up getting all the answers. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Libertys ads dont do that, and its embarrassing, as you say. Its like nails on a chalkboard every time I hear it. So you dont want any holes in a customized policy. Hell figure it out, Doug says nonchalantly around a mouthful of sandwich. Sooner or later, the company will have to acknowledge that so much negativity is bad for the brand. People use only in the wrong context all the time, but in a nationally televised commercial??!! And I was paying way too much for what I need is a sick burn. We are certainly not in the outback. And much later than that, romantic love finally got involved. Maybe 80 million people like them though. Fire the LM ad company NOW! Doug is so passionate that he fails to see the absurdity of all of this. Brands had a real opportunity to step up and do better. Not only is your comment exactly on point, but it made me laugh out loud. . But customize your car insurance? Every car insurance company in the world can do that. You have entered an incorrect email address! See, everyone? Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! Tweet: @AskLiberty for customer service related concerns or inquiries. The message is clear and concise, in addition to, as you said, being uplifting. Im a online posting virgin. A little embarrassing since Ive also been a music teacher since 1973, so you can imagine what it might take for an aging boomer such as myself to take keyboard in hand as it were. UPDATE #2: The car in the ads is a 1972 Plymouth Duster. TV commercials on iSpot.tv. [39] Liberty Mutual relied on an amicus brief filed on behalf of the U.S. Department of Labor. The actress best known as the girl on the Liberty Mutual Insurance . Congratulations, Buster. Download the Way app for all your travel and car related needs. Not sure why all the hate. Ive actually found myself just leaving the TV off and doing some long overdue cleanup outside. Liberty Mutual, which offers property and casualty insurance, is a major player American insurance sector. Hi Rob. Ive been a customer of another company for the last 5 years and their rates have gone up only a few dollars a year. Jul 20, 2015 #2 Adrienne Nixon was costume designer. They employ a top-flight agency, so Im not sure why they cant see it. I like what you are doing. I found your blog after googling limu emu lamo. Well youre in luck, Carole, as it seems Liberty Mutual has more plans for your favorite emu. The Liberty jingle is also the absolute worst. In the real world, David rarely stands a chance against Goliath. The largest international product offering is passenger automobile insurance for private individuals. A ton of people were outraged by that, with many calling on the Humane Society to investigate Liberty Mutual for animal abuse. Flo and her price gun are obnoxious, yes, but she is occasionally amusing. Keep wasting your money insurance companies, and making the elite know-nothings on Madison Avenue rich. 7 Whats the problem with the Liberty Mutual commercials? What keeps me away from Liberty Mutual is a long acquaintanceship with a clubmate who worked there, and invariably referred to his employer as Slippery Mutual., Great points all around, Henry! I love the song! Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. So sad to be you. Your advertising manager should be slapped, wasting your money on these stupid ads. [27], Passenger automobile, homeowners, life, annuity and other property and casualty insurance products are available via Liberty Mutual's US Consumer Markets line. I know Hoffman bills himself an actor and writer, but Im pretty sure the creatives at ad agency Goodby, Silverstone and Partners write the ads. They will not learn. The purpose of advertising is to sell, not simply to get people talking. Liberty can spend all the money it wants to carpet-bomb the airwaves with ads; and all its competitors need to do to get ahead is include one compelling reason to buy. She is known for playing small roles in films like Public Enemies and Contagion and had a lead role in 2010 science fiction film Earthling. All are treated with respect. The writing in Progressives commercials is sharp and witty. Commercials featuring the LiMu Emu and Doug have been a hit for Liberty Mutual since they debuted in March 2019. Im not sure how many *30 and 40 year-olds* are amused by a moronic emu, let alone watching TV. What market are they going for? Most of the time, he is on his own and has to wing it by pretending the emu is by his side. Commercial Actress The name of the actress in the commercial is Dorthea Lauren Allegra Lapkus, professionally known as Lauren Lapkus. Dougs obsessive drive and work ethic to get the Liberty Mutual message out is over the top. In 1964, Liberty Mutual Insurance Company began offering life insurance through its Liberty Life Assurance Branch. Save the poor Emu from this classless ad! People keep telling me these ads dont hurt sales, but then I see comments like this and the companys Q2 financial results. Such is the state of todays advertising industry. Hoffman has been in several other commercials and has had roles in movies like Beerfest and guest spots in TV shows such as Modern. I need to write an app now to mute the one with the low mumbling of a guy jumping into the river! Cant believe LiMu has even 1 fan. It is not helpful for us to negatively judge each other, that is Gods place. I hear Libertys current radio ads arent bad. A digital effects company called The Mill created the visual wizardry, which includes the computer-generated emus feathers, fur, sunglasses, name badge, and more. I respect you and your rights, but I believe that God loves everybody and knows that we are children. More importantly, have the ads done anything to convince you to buy your insurance from Liberty Mutual? Check it out. Looks like it might end up in a tie for the nomination. UPDATE: Is the emu in the LiMu Emu commercials real? Especially when all they do is make themselves look stupid most of the time. There is also somewhat of a continuation of the statue background. If I may ask, what is it you like about LiMu Emu and Doug? Remember Is Ed Too Tall Jones, um.. Too Tall?, Thanks for the memories, Monish! Im going to do advertisers a favor here and highlight one key thing you said: Why do these people think we buy insurance? And the Haribro commercial with adults talking like 4 yr olds. Maybe they really ARE that stupid? Ive already shared a direction I think Liberty Mutual could take in my earlier review, Liberty Mutual ad review: no safe harbor from bad humor. To recap: With so many insurance companiesGEICO, Progressive, Farmers, Allstate, etc.all cutting capers with zany characters and silly situations in an attempt to stand outwhy does it make any sense for Liberty Mutual to try and do the same? Maybe Liberty Mutual has plans to show us more and more of the emus life what he does when he gets home from work, if he and the wife have baby emus, his interactions with the in-laws. Dont you get it? 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